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ColorSensing is a technology-based company that develops colour-correction-based applications. Through the company’s algorithms, it can correct the colour distortion that affects cameras and other photographic devices due to environmental lightning, the technology of the camera, and other factors. The company can provide either normalised pictures or reliable colour quantification. The company’s first product, FoodSensing, helps food manufacturers and retailers cut down food waste and adds quality to their products thanks to a quantitative and cost-effective food freshness indicator. ColorSensing is developing an image normalisation tool for telemedicine and digitisation tools for colour-change-based tests.