All articles by Oumar Fofana

Minimalist packaging: less is more in captivating consumer attention

In the fast-paced world of consumerism, where products vie for attention on crowded shelves and online platforms, the role of…
The top 10 sustainable solutions for a greener tomorrow

In recent years, the global consciousness towards environmental sustainability has seen a significant surge. Among various industries, the packaging sector…
The top 5 strategies for optimising packaging efficiency

In today's competitive market, the significance of packaging goes far beyond mere containment. It serves as the initial point of…
The art of packaging photography: capturing consumer attention over time

In the fast-paced world of consumer goods, packaging photography serves as a powerful tool for brands to communicate their identity,…
10 common packaging mistakes to avoid at all costs

Packaging plays a crucial role in product presentation, protection, and consumer experience. However, even minor errors in packaging design or…

Strategies for packaging personalisation: enduring tactics

In the era of mass production and digital marketing, consumers crave personalisation and unique experiences. Packaging personalisation presents a powerful…
Mastering the basics: enduring principles of packaging logistics

In the complex world of supply chain management, effective packaging logistics plays a crucial role in ensuring the smooth flow…
DIY packaging: ideas for small businesses that last

In the competitive landscape of small businesses, creating packaging that leaves a lasting impression is essential for success. While custom…
The art of storytelling through packaging: timeless tactics

In the competitive landscape of consumer goods, where brands vie for attention and loyalty, the role of packaging extends beyond…
Strategies for enhancing product shelf appeal: enduring practices

In the competitive realm of retail, where consumers are bombarded with countless choices, capturing attention on the store shelf is…